Posts Tagged ‘Mass Innovation Nights

27
Jun
12

Crowdfunding Innovation – @MassInno event

Mass Innovation Nights is producing two educational events about crowdfunding to help the local innovation and entrepreneur communities make sense of what’s happening.  Crowdfunding is a big movement and lawmakers are in the midst of creating guidelines and rules that will create opportunities and confusion.  MassInno is acting as a connector for our community to host a panel conversation with entrepreneurs who launched products at Mass Innovation Nights and have crowdfunded projects.  Our growing list panelists include Mass Inno alumni LifeCycle, Memory On Hand, and Ministry of Supply.

“Crowdfunding Innovation” is a sponsored, ticketed event separate from @MassInno’s free monthly Launch Parties.  The September 19th event is designed to give a current snapshot of the state of crowdfunding.  Everyone who attends will receive a 4GB MoH Band™  USB Flash Drive Wristband loaded with crowdfunding content, an e-book and digital resources.

The follow up January 23rd 2013 event will offer valuable insights on developments from the anticipated Q4 2012 passage of government rules.  Both events will take place at the Microsoft NERD (New England Research and Development) Center in Cambridge, MA.

Mass Innovation Nights is actively looking for sponsors and possibilities start with:

  • On-site event integration
  • Content marketing  as a guest blogger in the @MassInno weekly newsletter to 5,000+ readers
  • @MassInno website advertising in July, August and September
  • Consideration for panel participation
  • Content inclusion on “Crowdfunding Innovation” Memory On Hand 4GB wristbands.
  • Feature at an upcoming Mass Innovation Nights Launch Party

Tickets are on sale now http://bit.ly/CIfriend.

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06
Nov
11

#entrepreneurs … no, make that #womentrepreneurs

In the short time I’ve been working at Exhale Lifestyle Magazine for Women I’ve encountered some very impressive groups that foster female leadership in organizations and strive to pave inroads for girls and young women across a number of industries.  Among my favorites so far are The Commonwealth Institute, WEST – Women Entrepreneurs in Science and Technology, The Girl Scouts of Eastern Massachusetts, and Mass Innovation Nights.

Yes, Mass Innovation Nights is a woman-led entity and I’m writing this to give Bobbie Carlton her props for building this monthly gathering where products launch to market.  @BobbieCThe companies involved have ranged from major corporations to kitchen-table startups.  Bobbie is a community builder for innovators to connect and promote each other through the power of social media in the stone soup theory of creating a delicious meal with a place for everyone at the table.  For a woman who has built a career in public relations she’s modest about what she does for others.  That’s why I want to give Bobbie her props for being named one of Mass High Tech’s All-Stars of 2011.

If you’ve attended a Mass Innovation Night or launched a product at one of the 30+ Monthly Launch parties here’s your opportunity to give her a shout:

25
Oct
11

Twitter #Hacked, now QR codes…

Do bad things truly happen in 3’s?  It IS October.  My Twitter account was hacked and I since learned that my fascinating friend the QR code is the next victim.  Maybe it was the foreboding question someone at Mass Innovation Nights #MIN31 (note the number) asked me about the QRCTT project I’ve been shepherding.  “I just got this new smartphone, I want to try this QR scan and Tweet for one of the Innovators.  Are these things safe?….”  Fortunately the wiseguy in me replied “well in tech most anything is possible, so I can’t vouch for that…”.  I’d like to point you to John Paul Titlow’s recent post on ReadWriteWeb.

Mobile Marketer does a good job embedding a Final Take video in articles.  Here’s Chantal Tode’s Final Take on yesterday’s article “Malicious QR code campaigns threaten legitimate marketers”:

I’ll share more as Dag, Bobbie, Jim, Nirmal and I circle back on the QR codes and analytics from the next Mass Innovation Night #MIN32 on November 9th at the Mass Challenge incubator in Boston’s Innovation District.

And the third bad thing happened, not horrible, but it’s over.

10
Oct
11

QR Codes for events

Mass Innovation Nights is a monthly Launch gathering where ten new products display to a couple hundred people at various locations around Boston.  The locations rotate including the IBM Innovation Center in Waltham, Microsoft New England Research and Development (NERD) Center in Cambridge and last month at SCVNGR‘s headquarters during Boston’s FutureM.

These Launch gatherings are the culmination of a common ballot on which companies, friends, family, fans and customers vote over four weeks for the participating Launch Innovators to win one of four 5 minute presentation slots to the crowd.  There’s a lot of collective social media in the form of Tweets, blogs, emails, newsletters, video and posts in the voting process leading up to the event and a big blast of it on-site.

In early 2011 I cobbled together two products to create a unique QR code for each participating Innovator to have at their display.  The scanned QR code launched unique pre-loaded Tweet with a shout out for that Innovator.  We named it a QR Click To Tweet, QRCTT.  When you do this at your event remind your guests to sign into Twitter on their smartphones before they QRCTT. 

After a couple of beta tests at Launch gatherings I enlisted the help of Nirmal Parikh of Digital Wavefront, Dag Holmboe of Klurig Analytics, Jim Henderson of VizConnect and Bobbie Carlton of Mass Innovation Nights.  In one short conference call we figured a simple refinement of my cobbled project to generate QR codes to produce better analytics.  Few of us knew that was possible.  Props to Nirmal!

http://slidesha.re/qr_codes_for_events

Click here to view slides.

The use of bit.ly-generated QR codes will allow us to analyze the Tweets, measure collective social media and give us a baseline to figure out how else we can optimize social media exposure for all the participating Innovators who launch products at Mass Innovation Nights.

Here are the steps to create your own QRCTT, a one click Tweet through a QR code scan that allows for analytics.

18
Aug
11

QR code – ClickToTweet cobbling project for @massinno

A few months ago I cobbled together a QR code generator with “ClickToTweet” to create an experiment (QRCTT) that allows attendees at Mass Innovation Nights to use QR code scans on their smartphones  to send an instant shout-out Tweet for participating companies at the monthly gatherings.  This slide show explains the cobbling.

#MIN24 @timstansky

Click to view.

There’s a lot of novelty in getting hundreds of attendees to try it out and give a Tweet mention to a worthy innovator.  It also builds social media buzz.  At our August Mass Innovation Night Launch Party we were able to add analytics to our QRCTT project.  Many thanks to Nirmal Parikh of Digital Wavefront for responding to my request for help on the MITX Group on LinkedIn.

So now I’m looking for suggestions from the community to figure out what else we could do to refine our experiment with QRCTT to optimize our social media and Tweets for participating companies each month.

> Should we incorporate the Mass Innovation Nights logo into our codes?

> Should we use multiple code/tag formats?  Microsoft NERD in Cambridge, MA graciously hosts our event on occasion – thanks!

> What’s the most amazing thing we could do with this?

Our objective is lots of social media for the participating companies each month.  Oh, yeah, and true to our free event, stone-soup approach, no budget for development or even printing handouts until I secure an underwriter for this QRCTT segment of our events.  Anyone interested?  @timstansky

If you’re not familiar with Mass Innovation Nights click here.

The next Mass Innovation Nights Lauch Party #MIN30 will be September 14th at SCVNGR’s Cambridge, MA offices.  It’s a FREE event and you should register here.

Please add your comments, Tweet, Google+, Like and share.  Thanks.




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