Posts Tagged ‘Bobbie Carlton

04
Mar
12

MITX President Debi Kleiman and the Sisterhood of Startups’ “one thing”

Bobbie Carlton, Exhale Magazine blogBobbie Carlton, Founder of Mass Innovation Nights and President of Carlton PR and Marketing posted a blog along with the video wrap up of Exhale Magazine’s  “Women in Conversation – the Sisterhood of Startups” event.  In it, Debi Kleiman, the MITX Maven, asked the panel to share their one thing they wanted the room of over 180 people to hear:

>  Stephanie Kaplan / Her Campus Media –  “set the bar extraordinarily high, and then set it higher”

>  Erica Zidel / Sitting Around– “take your idea and execute it, it does NOT have to be (a grueling) 90 hours a week (life)”

>  Dr. Sonia Divney / Zarzatech,- “opportunities arrive unexpectedly, you have to always be prepared”Mass Challenge,

>  Ashley Lucas / Diffuse 5 – “if you have the idea, just start it, no matter how small or the number of hours you put into it”

>  Ainsley Braun / Tinfoil Security – “follow your passion”

>  Erin Viestra / Zyrra – “be comfortable faking it ’til you make it … eventually you’re no long faking it and you know more than you thought”

This event was a follow up to the article about women-led startups in the MassChallenge competition in the Winter 2012 issue of Exhale Lifestyle Magazine for Women and mentioned in a previous post.

06
Nov
11

#entrepreneurs … no, make that #womentrepreneurs

In the short time I’ve been working at Exhale Lifestyle Magazine for Women I’ve encountered some very impressive groups that foster female leadership in organizations and strive to pave inroads for girls and young women across a number of industries.  Among my favorites so far are The Commonwealth Institute, WEST – Women Entrepreneurs in Science and Technology, The Girl Scouts of Eastern Massachusetts, and Mass Innovation Nights.

Yes, Mass Innovation Nights is a woman-led entity and I’m writing this to give Bobbie Carlton her props for building this monthly gathering where products launch to market.  @BobbieCThe companies involved have ranged from major corporations to kitchen-table startups.  Bobbie is a community builder for innovators to connect and promote each other through the power of social media in the stone soup theory of creating a delicious meal with a place for everyone at the table.  For a woman who has built a career in public relations she’s modest about what she does for others.  That’s why I want to give Bobbie her props for being named one of Mass High Tech’s All-Stars of 2011.

If you’ve attended a Mass Innovation Night or launched a product at one of the 30+ Monthly Launch parties here’s your opportunity to give her a shout:

23
Oct
11

My Twitter account was hacked. Here’s what I did.

I’m giving a shout out to Bobbie Carlton for her message sent just after 4am last week suggesting that my account might have been hacked.  I thought I was the early, bright and shiny one at 5am reading email, news and trades.  But she was up and at it before heading to the gym.  I did not know about the secure settings option.

Your friends will tell you in very creative ways that your account might have been hacked.  Some of your Followers will think you’ve lost it. Try these easy steps.  Go to your Settings.https://twitter.com/#!/timstanskyOn the Account tab, scroll down to HTTPS Only, check the box “Always Use HTTPS” and Save changes.https://twitter.com/#!/timstansky

Share this with your followers.  They might eventually need it.

Now I have to ask this question to those of you who have been hacked…..  what’s the funniest thing that came back to you when your followers told you that you might have been hacked?  Please share.

10
Oct
11

QR Codes for events

Mass Innovation Nights is a monthly Launch gathering where ten new products display to a couple hundred people at various locations around Boston.  The locations rotate including the IBM Innovation Center in Waltham, Microsoft New England Research and Development (NERD) Center in Cambridge and last month at SCVNGR‘s headquarters during Boston’s FutureM.

These Launch gatherings are the culmination of a common ballot on which companies, friends, family, fans and customers vote over four weeks for the participating Launch Innovators to win one of four 5 minute presentation slots to the crowd.  There’s a lot of collective social media in the form of Tweets, blogs, emails, newsletters, video and posts in the voting process leading up to the event and a big blast of it on-site.

In early 2011 I cobbled together two products to create a unique QR code for each participating Innovator to have at their display.  The scanned QR code launched unique pre-loaded Tweet with a shout out for that Innovator.  We named it a QR Click To Tweet, QRCTT.  When you do this at your event remind your guests to sign into Twitter on their smartphones before they QRCTT. 

After a couple of beta tests at Launch gatherings I enlisted the help of Nirmal Parikh of Digital Wavefront, Dag Holmboe of Klurig Analytics, Jim Henderson of VizConnect and Bobbie Carlton of Mass Innovation Nights.  In one short conference call we figured a simple refinement of my cobbled project to generate QR codes to produce better analytics.  Few of us knew that was possible.  Props to Nirmal!

http://slidesha.re/qr_codes_for_events

Click here to view slides.

The use of bit.ly-generated QR codes will allow us to analyze the Tweets, measure collective social media and give us a baseline to figure out how else we can optimize social media exposure for all the participating Innovators who launch products at Mass Innovation Nights.

Here are the steps to create your own QRCTT, a one click Tweet through a QR code scan that allows for analytics.




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