Archive for the 'broadcast' Category

26
Apr
12

WTOP #1 and Pandora #1? – radio content and technology

Two trends that continue to attract my attention are the spoken-word radio formats’ move to FM and the competition for online listening between traditional broadcasters and the likes of Pandora, Sirius, etc.  In conversations about my days of selling radio advertising and marketing solutions I point out that online and device listening of (particularly younger) adults is doing to their parents’ FM band just what those boomers did in abandoning their parents’ AM stations for FM.  It sounds better, plays what they want, interacts and travels with them on their favorite device.  Remember FM converters?

Radio Ink recently listed the top-billing stations in America and some industry voices tried to attribute the strong presence of AM stations on that list as an assertion of the AM band’s vitality.  One of my favorite bloggers in this space, Mark Ramsey asserts that it’s the brand, not the band – CONTENT rules despite the delivery platform.  Here’s his take on the AM bandwagon.

Couple Mark’s assertion with another “who’d have thought” incident, this headline in the Los Angeles Times  “Pandora: The No. 1 radio station in Los Angeles?” and I would suggest that a winning formula to watch is CONTENT that keeps up with consumers through technology widely adapted by the masses.

@radioinsight@allaccess

One could argue that the source of the ratings article is The Media Audit, not Arbitron or Neilsen and it’s  from last year.  It could be a sign of things to come despite Pandora’s $8.2MM Q4 loss.  But since it is all about who brings in the most revenue, WTOP‘s $57M is quite a feat to take to the bank.

Advertisements
10
Jul
11

The Boston Globe reports the demise of TV on boston.com

Today I read a Tweet by @StevenEBrown re-Tweeted by @dankennedy_nu about a link on boston.com featuring an article in The Boston Globe about the demise of the local television anchor as next-door rock star.

It comes on the heels of another article on boston.com I read yesterday on my droid as passenger in a car reporting that WGBH is digitizing local news footage from their own archives and those of other Boston media outlets.  Does this feel to you like the digital age is preparing the digital photo albums for the family gathering after television’s funeral?

For me, this a clear milestone in the changing mediascape of the news and information we want and how we consume it.

image from sugardoodle.net

The Tweet on my droid brought me to my computer to read the article online, mull it over, consider it worthy to blog about, and tweet without ever getting ink on my hands or reaching for my clicker (digital antenna, I cut the Comcast cord when I moved to Cambridge…).  Sounds like that child’s rhyme about the old lady who swallowed a fly…

Where do you think the new crop of rock-star bloggers/anchors/reporters will sprout?  Who are your favorites so far?




Twitter Updates

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 752 other followers