Archive for October, 2011

25
Oct
11

Twitter #Hacked, now QR codes…

Do bad things truly happen in 3’s?  It IS October.  My Twitter account was hacked and I since learned that my fascinating friend the QR code is the next victim.  Maybe it was the foreboding question someone at Mass Innovation Nights #MIN31 (note the number) asked me about the QRCTT project I’ve been shepherding.  “I just got this new smartphone, I want to try this QR scan and Tweet for one of the Innovators.  Are these things safe?….”  Fortunately the wiseguy in me replied “well in tech most anything is possible, so I can’t vouch for that…”.  I’d like to point you to John Paul Titlow’s recent post on ReadWriteWeb.

Mobile Marketer does a good job embedding a Final Take video in articles.  Here’s Chantal Tode’s Final Take on yesterday’s article “Malicious QR code campaigns threaten legitimate marketers”:

I’ll share more as Dag, Bobbie, Jim, Nirmal and I circle back on the QR codes and analytics from the next Mass Innovation Night #MIN32 on November 9th at the Mass Challenge incubator in Boston’s Innovation District.

And the third bad thing happened, not horrible, but it’s over.

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23
Oct
11

My Twitter account was hacked. Here’s what I did.

I’m giving a shout out to Bobbie Carlton for her message sent just after 4am last week suggesting that my account might have been hacked.  I thought I was the early, bright and shiny one at 5am reading email, news and trades.  But she was up and at it before heading to the gym.  I did not know about the secure settings option.

Your friends will tell you in very creative ways that your account might have been hacked.  Some of your Followers will think you’ve lost it. Try these easy steps.  Go to your Settings.https://twitter.com/#!/timstanskyOn the Account tab, scroll down to HTTPS Only, check the box “Always Use HTTPS” and Save changes.https://twitter.com/#!/timstansky

Share this with your followers.  They might eventually need it.

Now I have to ask this question to those of you who have been hacked…..  what’s the funniest thing that came back to you when your followers told you that you might have been hacked?  Please share.

10
Oct
11

QR Codes for events

Mass Innovation Nights is a monthly Launch gathering where ten new products display to a couple hundred people at various locations around Boston.  The locations rotate including the IBM Innovation Center in Waltham, Microsoft New England Research and Development (NERD) Center in Cambridge and last month at SCVNGR‘s headquarters during Boston’s FutureM.

These Launch gatherings are the culmination of a common ballot on which companies, friends, family, fans and customers vote over four weeks for the participating Launch Innovators to win one of four 5 minute presentation slots to the crowd.  There’s a lot of collective social media in the form of Tweets, blogs, emails, newsletters, video and posts in the voting process leading up to the event and a big blast of it on-site.

In early 2011 I cobbled together two products to create a unique QR code for each participating Innovator to have at their display.  The scanned QR code launched unique pre-loaded Tweet with a shout out for that Innovator.  We named it a QR Click To Tweet, QRCTT.  When you do this at your event remind your guests to sign into Twitter on their smartphones before they QRCTT. 

After a couple of beta tests at Launch gatherings I enlisted the help of Nirmal Parikh of Digital Wavefront, Dag Holmboe of Klurig Analytics, Jim Henderson of VizConnect and Bobbie Carlton of Mass Innovation Nights.  In one short conference call we figured a simple refinement of my cobbled project to generate QR codes to produce better analytics.  Few of us knew that was possible.  Props to Nirmal!

http://slidesha.re/qr_codes_for_events

Click here to view slides.

The use of bit.ly-generated QR codes will allow us to analyze the Tweets, measure collective social media and give us a baseline to figure out how else we can optimize social media exposure for all the participating Innovators who launch products at Mass Innovation Nights.

Here are the steps to create your own QRCTT, a one click Tweet through a QR code scan that allows for analytics.




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