17
Sep
11

Future M Boston Takeaways

FutureM was a busy week of learning, meeting people and inspiration for the competitive juices scurrying between the Microsoft NERD Center, SCVNGR, Hill Holiday, the Mass Challenge space and beyond.  Here are three things that resonate with me and I want to give these guys their props.

Authentic Zeal Creates Conversations Boris Revsin of CampusLIVE presented his startup for a live critique at “The Pitch”.  His firm’s capabilities and edge are perfectly matched for similarly-minded brands that target college students.  He’s the personification of a client’s product which best described as a Listerine-Breath-Strip-full-of-Red-Bull.

Message Clarity Focuses Efforts  Holland-Mark’s Mike Troiano hosted “Selling the Dogfood: Startup Marketing Before & After Product/Market Fit”.

Holland-Mark

Fit for human consumption.

It was by far the best session of the entire week.  If you put aside all the technology, platforms, betas and buzz building, every organization needs a focused plan.  Take this opportunity to glean all you can from Mike’s presentation slides here.

In Person Can Still Trump Digital  John McTigue of Kuno Creative attended HubSpot’s IMS11 and HUGS11 and noted that “Real Engagement is 10X More Valuable Than Online Engagement”.  Viable business connections are still made in face to face conversations with exchange of paper business cards.  Check out John’s blog here.

I encourage you to comment on your FutureM favorites and takeaways here and recognize brilliance.

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1 Response to “Future M Boston Takeaways”


  1. September 18, 2011 at 9:59 am

    Really appreciate that feedback, Tim. Thanks for coming out to the session!


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