12
Aug
11

Location-Based Marketing observation by Cyndi Lauper

Confusion is nothing new.  My previous post generated a lot of traffic and offline conversations about my confusion with the location-based service  LevelUp and the use of social media in driving people to places of business to redeem offers, use services and demonstrate a return on investment to a business owner.

I since successfully used LevelUp at Cafe Luna in Cambridge, MA.  It was really easy to use – and get a $3 credit.  I asked our server Kamilla if she could help me use LevelUp and she explained the simple process.  Since I had already signed up she’d simply bring the LevelUp smartphone to the table with the bill, scan the unique LevelUp QR code on my phone, and done!  That easy.  Nothing awkward or geeky.  It was as simple as getting your ticket scanned for entry at Fenway Park.  And her recommendation for the black bean breakfast burrito was spot-on.  Word is that LevelUp is gaining traction.

People active in social media are generally smart and adopters of new technologies, but they are still human with only so much bandwidth to understand what to do.  So it’s important to tell them what to do with that offer.  Where?  How?  For What?  In my days of creating marketing solutions using radio stations we educated clients that the listener needs to hear a message at least three times to sink in and act.  Radio is a frequency medium – or at least it was… (Pandora, anyone?)

Here’s a good example of Tweets from Edible Arrangement franchisees that participated in the Mass Innovation Nights Foodie event and how they’re luring attendees back to area locations.@DoFruitNE

http://www.amazon.com/Location-Based-Marketing-Dummies-Strout/dp/1118022491/ref=sr_1_1?ie=UTF8&s=books&qid=1295435508&sr=8-1If you’re confused or interested in LBS, I suggest you purchase Location Based Marketing for DUMMIES by Aaron Strout and Mike Schneider.

Now that you’ve got that Cyndi Lauper earworm… 

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1 Response to “Location-Based Marketing observation by Cyndi Lauper”


  1. August 30, 2011 at 8:37 pm

    Tim – thanks for suggesting the book to your readers. Very much appreciated by Mike and me.


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