Archive for August, 2011

18
Aug
11

QR code – ClickToTweet cobbling project for @massinno

A few months ago I cobbled together a QR code generator with “ClickToTweet” to create an experiment (QRCTT) that allows attendees at Mass Innovation Nights to use QR code scans on their smartphones  to send an instant shout-out Tweet for participating companies at the monthly gatherings.  This slide show explains the cobbling.

#MIN24 @timstansky

Click to view.

There’s a lot of novelty in getting hundreds of attendees to try it out and give a Tweet mention to a worthy innovator.  It also builds social media buzz.  At our August Mass Innovation Night Launch Party we were able to add analytics to our QRCTT project.  Many thanks to Nirmal Parikh of Digital Wavefront for responding to my request for help on the MITX Group on LinkedIn.

So now I’m looking for suggestions from the community to figure out what else we could do to refine our experiment with QRCTT to optimize our social media and Tweets for participating companies each month.

> Should we incorporate the Mass Innovation Nights logo into our codes?

> Should we use multiple code/tag formats?  Microsoft NERD in Cambridge, MA graciously hosts our event on occasion – thanks!

> What’s the most amazing thing we could do with this?

Our objective is lots of social media for the participating companies each month.  Oh, yeah, and true to our free event, stone-soup approach, no budget for development or even printing handouts until I secure an underwriter for this QRCTT segment of our events.  Anyone interested?  @timstansky

If you’re not familiar with Mass Innovation Nights click here.

The next Mass Innovation Nights Lauch Party #MIN30 will be September 14th at SCVNGR’s Cambridge, MA offices.  It’s a FREE event and you should register here.

Please add your comments, Tweet, Google+, Like and share.  Thanks.

12
Aug
11

Location-Based Marketing observation by Cyndi Lauper

Confusion is nothing new.  My previous post generated a lot of traffic and offline conversations about my confusion with the location-based service  LevelUp and the use of social media in driving people to places of business to redeem offers, use services and demonstrate a return on investment to a business owner.

I since successfully used LevelUp at Cafe Luna in Cambridge, MA.  It was really easy to use – and get a $3 credit.  I asked our server Kamilla if she could help me use LevelUp and she explained the simple process.  Since I had already signed up she’d simply bring the LevelUp smartphone to the table with the bill, scan the unique LevelUp QR code on my phone, and done!  That easy.  Nothing awkward or geeky.  It was as simple as getting your ticket scanned for entry at Fenway Park.  And her recommendation for the black bean breakfast burrito was spot-on.  Word is that LevelUp is gaining traction.

People active in social media are generally smart and adopters of new technologies, but they are still human with only so much bandwidth to understand what to do.  So it’s important to tell them what to do with that offer.  Where?  How?  For What?  In my days of creating marketing solutions using radio stations we educated clients that the listener needs to hear a message at least three times to sink in and act.  Radio is a frequency medium – or at least it was… (Pandora, anyone?)

Here’s a good example of Tweets from Edible Arrangement franchisees that participated in the Mass Innovation Nights Foodie event and how they’re luring attendees back to area locations.@DoFruitNE

http://www.amazon.com/Location-Based-Marketing-Dummies-Strout/dp/1118022491/ref=sr_1_1?ie=UTF8&s=books&qid=1295435508&sr=8-1If you’re confused or interested in LBS, I suggest you purchase Location Based Marketing for DUMMIES by Aaron Strout and Mike Schneider.

Now that you’ve got that Cyndi Lauper earworm… 




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