Today I attended the Pixability Webinar “Shoot, Tweet, Repeat” hosted by Bettina Hein @pixability with Laura Fitton @pistachio. It was a great meeting point on the digital schoolyard for Bettina’s video company and Laura’s Twitter business savvy of oneforty fame. 
Takeaway #1 Digital media content – video, web, tweets, blogs, streams, podcasts – can come from ANY one person and gain tidal exposure to MANY in a very short period of time if the content is authentic, entertaining and useful. People will pick up on it and endorse it by sharing, Tweeting, and forwarding. A couple video examples contrasted two individuals with passion for wine. One had the look and feel of a Texas-proud hostess and guest who subscribe to the higher-the-hair-the-closer-to-God way of being on camera. The other was that of a Jersey guy who records his videos when he travels. One could never pull off what the other was doing. They were being themselves.
Takeaway #2 Play nice on the digital schoolyard. Barbara Green @thedesigndiva summed it up nicely “10 tweets of value for 1 “ask” tweet” as a good standard ratio. The real winners in social media are helping others through their authenticity and avoid blatantly selling, hawking or self-promoting.
Tim, thanks so much for attending the webinar and posting your thoughts! We sat down with Laura for a few additional questions after the webinar ended, and we posted that footage today: http://www.pixability.com/blog/shoot-tweet-repeat-more-questions-laura-fitton
We hope you’ll join us again next time!